PSONA Films wins ANOTHER Gold with BP’s ‘Running Man’ at Campaign and PR Week’s inaugural Brand Film Festival, London
‘Running Man’ created by PSONA Films as part of BP’s ‘Energy Within’ campaign for Rio 2016 has won yet another award – Gold in the Corporate category at the very first Brand Film Festival London. The festival was conceived by Campaign Magazine and PR Week to showcase the best of Europe’s branded content films, short or long form.
PSONA Films held good company winning Gold alongside some of the world’s most established and highly regarded advertising agencies including: Lucky Generals, AMV BBDO, Y&R and JWT.
Campaign’s prologue to the award winners provides great context to where PSONA Films sits in terms of Branded Content and the continuingly evolving communications landscape. Whilst the terminology is likely to go through change, it accurately summarises some of the films we produce to influence our clients’ audiences. Katy Eyre MD of PSONA Films commented:
“Our ‘Energy Within’ online film campaign, was all about creating content that leveraged emotion to move the audience, it’s at the core of what we do today. We are currently working with BP on an evolution of the campaign for 2017/18.”
PSONA Films are well on the way to winning even more awards for their BP work with eight entries shortlisted at the New York Festivals. If these awards are won, the campaign will have been recognised with 21 creative awards so far.
The whole BP ‘Energy Within’ online campaign can be viewed on our website at http://bit.ly/2odyEKH
About PSONA Films
PSONA Films creates content that influences.
We work across all brand and business communications, with world class organisations and ambitious challengers.
Our content helps clients to influence their audiences whatever the communications context, be it brand, business, consumer, corporate or investor. Our Multipurpose Philosophy both maximises investment, creating new content geared towards multiple re-purposing and extracts more value from existing material to create refreshed content.
Year after year we appear in the top10 of the Televisual corporate top 50. We have attracted over 250 international creative awards across a heritage spanning almost 30 years.
Our clients include BP, Bayer, AXA, Pitney Bowes, JCB, Darty, a FTSE 100 global bank as well as other major players within the world of financial services www.psonafilms.com .
PSONA Films is a Communisis plc company.
Contact at PSONA Films:
SB: +44 (0)20 7224 3456