PITNEY BOWES WIN AT "KILLER CONTENT AWARDS"
24 February 2017
Pitney Bowes’ ‘Send Pro’ launch animation created by PSONA Films has been selected as a winner in the Video Content Category of the sixth annual Killer Content Awards, affectionately known as ‘the Finnys’.
Announced at the B2B Marketing Exchange conference in Scottsdale Arizona this week, Pitney Bowes is among 44 other winners that includes IBM, sage, FedEx, Grant Thornton; BASF, Deloitte, Oracle, Cushman & Wakefield, Thompson Reuters, Xerox and SAP.
The Awards recognise best-in-class marketers that have embraced the new paradigm of capturing buyer affection by creating compelling stories and immersive content experiences that inform and empower
Pitney Bowes and PSONA Films created the video to engage and educate audiences, driving them to sign up for a free SendPro trial; it also needed to be global friendly so that it could appeal to audiences in different geographies. The video is an integral part of Pitney Bowes’ marketing mix as the solution extends to new markets.
As PSONA Films designed the video with globalisation in mind, Pitney Bowes was able to keep editing and customisation costs to a minimum. Within a month of its release, the video garnered more than 2,300 YouTube views and the sales team started to use the content for their day-to-day use. To date the video has had over 6,600 views.
Vicky Steele, Head of Production at PSONA Films commented:
“Pitney Bowes truly understand how important it is to create content that gets online audiences interested enough to keep watching beyond the first few seconds. This philosophy was central to our collaborative process with Pitney Bowes. We look forward to our continued partnership, not only because they provide a great canvas for us to produce content that we can be proud of but also because they are really fun to work with!”
Since producing the launch animation, PSONA Films have produced further animations in the SendPro series as well as two client case study videos filmed on location in Las Vegas and New Orleans. More projects are in the pipeline over the course of 2017. Click here for full case study.
About PSONA Films
PSONA Films creates content that influences.
We work across all brand and business communications, with world class organisations and ambitious challengers.
Our content helps clients to influence their audiences whatever the communications context, be it brand, business, consumer, corporate or investor. Our Multipurpose Philosophy both maximises investment, creating new content geared towards multiple re-purposing and extracts more value from existing material to create refreshed content.
Year after year we appear in the top10 of the Televisual corporate top 50. We have attracted over 250 international creative awards across a heritage spanning almost 30 years.
Our clients include BP, Bayer, AXA, Pitney Bowes, JCB, Darty, a FTSE 100 global bank as well as other major players within the world of financial services www.psonafilms.com .
PSONA Films is a Communisis plc company.
Contact at PSONA Films:
SB: +44 (0)20 7224 3456