Bayer, Long Term Commitment
Bayer wanted to promote their sustainability and commitment strategy by making a film about their immediate and ongoing responses to the 2008 earthquake in Sichuan, China via the Bayer Cares Foundation. The earthquake cost the lives of over 90,000 people and left another 5 million homeless. We filmed in Chengdu and Dujiangyan, letting the people affected by the earthquake tell their own stories. The result is a deeply moving, visually arresting film. This version runs at just over a minute, the full length version is around seven minutes long.