OUR WORK

BP

BP, Lionheart

Richard Whitehead returns in Lionheart, PSONA Films’ first film of 2017 for BP’s Energy Within Campaign. Building on last year’s Energy Within Campaign, BP are looking to explore the very moment that athletes had their Energy Within ignited. For Richard Whitehead this was the death of his close friend Simon Mellows who had introduced Richard to running. Simon had lost his legs to Sarcoma and ultimately lost his life to the disease too. This ignited Richard’s energy within and gave him the courage to push on and win gold at the Paralympics in London 2012. Indeed on reflection of his gold winning race Richard said of Simon, “When I did win gold, I looked to the sky and said, 'I’ve done it now’.”

Back to top