Cineworld, Welcome to a World of Unlimited Possibilities
Working with creative agency Twelve, PSONA Films have produced the ad for Cineworld's new campaign, 'A World of Unlimited Possibilities'. The 80-second spot will premier in all 99 Cineworld locations, including their newly refurbished flagship cinema in Leicester Square. The spot will also be shown on VoD formats 4OD and Sky, as well as YouTube and other online channels. The new advert promotes Cineworld’s Unlimited card, which enables customers to enjoy all-you-can-watch cinema for a fixed monthly price. The advert takes viewers on a journey from their cinema seat into a world of movies as the protagonist and his fellow cinema goers navigate through some of the most iconic film genres.