Two things were key for Pitney Bowes in creating a B2B launch video
- Educating and engaging audiences, driving them to sign up for a free trial
- Ensuring the content was adaptable enough to be relevant to different
audiences around the globe over roll out
Our Multipurpose Philosophy allowed the client to keep editing and customising for different geographies while keeping costs to a minimum.
Within a month of its release, the video garnered more than 2,300 YouTube organic views and the sales team began to use the content in earnest.
The video also won a prestigious 2017 Killer Content Award in the Video Content category and is an integral part of Pitney Bowes’ marketing mix as the solution extends to new markets along with more animations we have created.
“ … I have worked with many agencies in my career for video and digital projects and have to say PSONA Films is a shining star … I was impressed with many things about the team … but then I got the final product ... writing, branding and overall project consultation that other agencies do not provide … Responsive to the point of being too good to be true … Bottom line an amazing product at 30% cheaper than the US vendor I was using, in less than a third of the time I have been used to ...They are fast and they are fabulous"
PITNEY BOWES, GLOBAL CONTENT MARKETING